e-Sports

eSports is a global phenomenon that is rarely observed by those in traditional media and investment circles because it represents a uniquely youthful sphere of experience.  A 2019 survey found that 32% of Internet users aged between 16 and 24 watched esports regularly, compared to just 6% of those aged between 55 and 64.  Yet by 2021 it is predicted that in the USA, esports will have more viewers than every sports league except for the NFL.

In 2020 Adweek reported that the $139bn combined annual revenue of the esports and gaming industry had outstripped the NFL, NBA, MLB and NHL combined, with 20% annual growth. There are over 2.2bn active gamers globally, with esports audiences running into the hundreds of millions and on trend to be in the billions within the next few years.

Yet despite its large and fast-growing audience, esports monetization per viewer is fourteen times lower than the NFL and nine times lower than the NBA.  Yet as esports audiences become the next generation of consumers, the spending power of global esports audiences is growing fast, whilst their size is also increasing all of the time.  In the coming years the world will see its first $1 billion esports teams, with huge opportunities for investors.

tej kohli esports
Ghost.io

The Accelerating Business Of Esports

Tej Kohli writes that esports is one of the sectors which has seen a rapid "Coronavirus" acceleration in the trends that are driving the fundamentals of its underlying…
tej kohli sports esports
Ghost.io

Closing The Gap Between Sports and eSports

Tej Kohli explains why he firmly believes that very soon we will start to see a first cohort of esports teams attaining the equivalent status of mainstream sports teams as billion dollar global brands.

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tej kohli esports
Ghost.io

The Accelerating Business Of Esports

Tej Kohli writes that esports is one of the sectors which has seen a rapid "Coronavirus" acceleration in the trends that are driving the fundamentals of its underlying business growth.
tej kohli sports esports
Ghost.io

Closing The Gap Between Sports and eSports

Tej Kohli explains why he firmly believes that very soon we will start to see a first cohort of esports teams attaining the equivalent status of mainstream sports teams as billion dollar…

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